Media mix

Media mix

Media mix is one of tactics of subculture business. Comics can provide idea to game, and game can provide idea to comics, or it can be more widely use. For example, lots of gamers of HALO series might interest to HALO graphic novels, and this is one of successful basic tactics of media mix. Media-mix might take lots of budget and risk of fail because it is actually be frontier of other media, but it has advantage that start with prepared material then start from zero.

Media-mix might be give lots of positive effect, but sometime it not only gives positive effect. For example, Hasbro toys fell in mannerism in their universe about making character and story for making toys. And also, lots of subculture makers are not used to media mix, because most of them think media mix is same as instant commercial. Technically media-mix is same as expending universe, so it requires higher skill and budget then making instant commercial.  Also just expending universe with out plan is not good.Media-mix can cause new fandom but it can cause acquired situation that can losing fandom as lots of Japanese cartoons did.

We can know media-mix can be powerful way that expend business but also making media-mix with out preparation can cause big problem that losing all.